Road Biking

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Created by cyclists for cyclists. B'Twin is Decathlon's cycling line, designed and tested in Flanders, minutes from one of the most recognized races: Paris-Roubaix.

At B'Twin Village, 2,000 of our teammates work, ride and connect with local cyclists. We are obsessed with affordability (we manage the whole value chain internally) and quality (our quality tests are set beyond international standards).

And of course, we win races: we partner with a Pro Tour team (FDJ cycling team), as well as with the young riders of the U19 BTWIN Racing Team. 

Road Biking
Superior quality. Unbeatable prices.

For 40 years, Decathlon has delivered the best value in the retail sports industry by offering high-quality, sustainable and cost-effective products.

Decathlon makes the difference
  1. product-research

    Research and development

    delivers high-quality cost-effective products

  2. State-of-the-art production processes

    minimize manufacturing costs

  3. Optimized supply chain

    reduces retail prices

  4. laptop-checkout

    Minimal retail footprint

    lowers overhead and indirect costs