Decathlon United

We are all delighted sportspeople who have turned our passion into our job, which is "to sustainably make the pleasure and benefits of sport accessible to the many."

We love sports

We love sports and dream of sharing this passion with as many people as possible. Every single thing we do is done with the end user in mind. Their satisfaction is our purpose.

We do things we love

Together, we build a company based on the smile of its teammates.

We dare

Dare to take initiatives, act, take risks, innovate, re-invent and simplify. Dare to do anything. Thanks to daring we make our purpose come true.

We are Decathlon United

Whatever our favourite sport, our gender or our religion, we all share the same purpose. We’re there to serve as many people as possible, so that sport is affordable and accessible, not a privilege.
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Superior quality. Unbeatable prices.

For 40 years, Decathlon has delivered the best value in the retail sports industry by offering high-quality, sustainable and cost-effective products.

Decathlon makes the difference
  1. product-research

    Research and development

    delivers high-quality cost-effective products

  2. State-of-the-art production processes

    minimize manufacturing costs

  3. Optimized supply chain

    reduces retail prices

  4. laptop-checkout

    Minimal retail footprint

    lowers overhead and indirect costs