Decathlon Accelerates Digital and Partner Strategies, Continues Efforts to Make Sports and the Outdoors More Accessible in the USA

SAN FRANCISCO, CA (January 14, 2022) -- Decathlon today announced a new business model for its US operations, which includes a focus on sales online at and through a growing number of retail partners. During this transition, Decathlon USA will close its Emeryville and Potrero stores in the Bay Area, beginning in 2022. Decathlon products continue to be available throughout the U.S. at and at select retail partners, including Walmart, Curated, Target and more. Each partner is carefully selected to ensure they best align with Decathlon’s mission and goals.

“We are changing our business model to adapt to current market conditions and to better meet the needs of our customers,” said Christian Ollier, CEO of Decathlon USA. “It’s clear that our products are well-received in the U.S. market - and we’ve seen record growth over the last few years. However, in order to grow in the right way, we need to adapt and pave the way for the Decathlon of the future. While we will be closing physical stores at this time, our products are available online at and at a growing number of retail partners.

“We are committed to making sports and the outdoors more accessible with quality, affordable products. This pivot will open the doors to making our products even more available for our customers throughout the U.S.”

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