Decathlon Accelerates Digital and Partner Strategies, Continues Efforts to Make Sports and the Outdoors More Accessible in the USA
“We are changing our business model to adapt to current market conditions and to better meet the needs of our customers,” said Christian Ollier, CEO of Decathlon USA. “It’s clear that our products are well-received in the U.S. market - and we’ve seen record growth over the last few years. However, in order to grow in the right way, we need to adapt and pave the way for the Decathlon of the future. While we will be closing physical stores at this time, our products are available online at Decathlon.com and at a growing number of retail partners.
“We are committed to making sports and the outdoors more accessible with quality, affordable products. This pivot will open the doors to making our products even more available for our customers throughout the U.S.”
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